COMMUNITY VOICES | Popular culture’s appropriation of the Harlem Shake
|
UPDATED: February of 2013 forever engrained flailing bodies, ridiculous costumes, and a deep, chopped and screwed voice commanding everyone to “do the Harlem Shake” in the minds of hundreds of millions on the internet. This new dance, “Harlem Shake”, was wildly popular on the internet last February as an internet meme. At its height four thousand videos were uploaded daily to YouTube with the top ten videos averaging 25 million total views. Calling the dance a “meme” is very appropriate way to describe the viral nature of these videos. The word “meme” comes from the work of evolutionary biologist Richard Dawkins who believes “memes propagate themselves […] leaping from brain to brain via a process within can be called imitation.” These memes, he describes, “should be regarded as living structures, not just metaphorically but technically.” The copycat videos uploaded to YouTube in February featuring Brooklyn-based producer Baauer and his track “Harlem Shake” in fact did possess a living component. Namely, these viral videos forever changed popular culture’s understanding of the “Harlem Shake.”The fact is, the “Harlem Shake” is a Harlem cultural production that has been replaced by this new “dance”, to use the term loosely. The “Harlem Shake” videos uploaded to YouTube have almost no ties to the original dance other than a name. Continue Reading

