Half of the American people never read a newspaper. Half never voted for President One hopes it is the same half.
If you’re a tweeter, texter, app-addicted news junkie you may be blissfully unaware that this very week, October 5-11, 2014, is the 74th Annual National Newspaper Week. Moreover Tuesday, October 7, is the first ever National News Engagement Day.
Clearly the two commemorations relate and promote a common message. Still, they differ in focus. National Newspaper Week celebrates the nation’s democratic tradition of a free press that doesn’t just report the news but that holds both the nation’s leaders and the newspaper’s readers accountable for a robust democracy. The day of engagement, sponsored by the Association for Education in Journalism and Mass Communication, focuses on promoting Americans’ engagement with the news as a national priority.
So where do newspapers fit in and why do we need a week, or even a day, to stem the rising tide of disengagement. Robert Williams, President of the National Newspaper Association, observes that “newspapers sound the alarm with swift, accurate and thorough coverage when sensitive issues arise. We provide not just facts but clearly labeled editorials to help everyone weigh matters with sufficient information. We pay attention. We laugh. We cry. We hurt. We rejoice. We care. We share the pain and shed tears along with our readers. That is what well-run newspapers do.”
To be sure legacy newspapers – the ones that used to roll off the presses – are in distress. Competition from formats that require less cost to produce and less time to “consume”, coupled with dramatic loss of advertising income have led to massive layoffs of investigative reporters, shifts in ownership, and plummeting reader confidence. The most recent Pew Research Center biennial news consumption survey identified 29% of young adults as “newsless”…..which ironically does rhyme with “clueless”.
What’s more, a recent Gallup poll reveals that Americans’ confidence in news media is at a record low. Far more troubling is a study conducted by the Annenberg Public Policy Center at the University of Pennsylvania. More troubling by far, the same study found that more than one-third of Americans are opposed to freedom of the press when it comes to stories concerning national security.
One appropriate way to observe Newspaper Week is to reflect on the role and tradition of this nation’s free press. What immediately comes to mind is the diversity. Just as the communities they reflect and inform are unique, each newspaper has its own special character, each news person reflects his or her own take on the task.
Consider the unique role of rural press: A recent study of rural Oklahomans 42.2% of respondents turned to their local newspaper as their primary source of information. Researchers concluded that “even in this age of endless Facebook feeds and dizzying arrays of other social media options, the good ol’ newspaper still has a beloved place in many rural residents’ hearts.” One might suggest that the newspaper retains a beloved place in rural residents’ minds, as well — recent political decisions by Minnesota’s rural voters were no doubt influenced by the editorial positions of this state’s strong rural press.
Community presses also play a unique role as community builders, helping to define a community and carve out a market in mobile world in which geography is not the determinant of community. Keith Anderson, director of news at ECM Publishers in Coon Rapids, MN, looks at community newspapers with a his own lens: “Community journalism isn’t about paper and ink or websites and unique visitors….Community journalism is a living, breathing, shared connection of people that propels us to take chances, to realize that life is not always safe, clean and tidy, but that, through our connection, there is plenty to celebrate and adventures to explore.”
In the digital age we tend to forget the person who hatched the idea, ferreted out the facts, selected the words to tell the story – and fit the available column space. American Newspaper Association President Williams gives pause for thought when he observes that “newspapering is a job in the same sense that being a father or mother is a ‘job.’ Parents are responsible for the well-being of their family. Good newspapers take on that role with the communities we serve.”
Finally, lest you think that National Newspaper Week and National News Engagement Day are pedantic, even quaint, occasions of note, check out the lighter touch offered by the Poynter Institute: http://www.poynter.org/latest-news/mediawire/272995/happy-newspaper-week-pssst-its-not-just-about-newspapers/
The fun facts and stories there will remind you just how human – and humorous – the newspaper industry is.