Rebranding Frogtown in St. Paul

“Does Frogtown need to be branded?” questions Tait Danielson Castillo, Executive Director of the District 7 Planning Council. He would first like to know the answer to this question before moving forward with the debate brewing over potential names such as World Cultural Heritage District or Little Mekong for parts of the 150-year-old neighborhood. 

Frogtown, located just west of the Minnesota State Capitol in St. Paul, has been home to immigrant families since the middle of the 19th century and is currently home to many of the Twin Cities’ Southeast Asian residents. As of the 2000 census, the neighborhood is ethnically diverse: about 24 percent Whites, 38 percent Asian Americans, 22 percent African Americans, nine percent Latino, one percent American Indian, and five percent multiracial. Continue Reading