One of my favorite Twin Cities groups is SMBMSP, also known as the social media breakfast.
There is a social media breakfast about once a month and they cover a variety of topics mainly related to technology, business and marketing that go way beyond social media.
Yesterdays event was at Thompson-Reuters in Eagan and the topic was real time mobile technology. The most excellent panel discussion was moderated by Albert Maruggi and the panelists were Kevin Hunt, Corporate Social Media Manager for General Mills, Breon Nagy, marketer for mobile application developer Code42 Software, Inc. and Liz Giel, Digital Strategist at Fallon.
It was interesting to learn how businesses are integrating mobile technology into their marketing strategies. We use all sorts of technology in the real estate industry including mobile technology.
I learned a new term “NFC” near field communication, which is the technology used to make payments via smart phone and that General Mills knows that we eat cereal at night sometimes and even photograph it and tweet about it and that part of a solid marketing plan is a digital strategy. Usually I don’t learn that much at breakfast and I rarely eat bacon.
These breakfasts are a great opportunity to learn from industry leaders from many industries. Sometimes they have bacon and it is always fun to see the people that I hang out on twitter with in person.
Social Media Breakfast is always looking for sponsors. . . 😉