“The power of a logo in public space”

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by Paul Schmelzer • Setting out to “prove the power of the logo in a public space,” Dutch artist Florentijn Hofman created fake logo wraps for his vehicle, mimicking the look of vans driven by couriers for TNT and DHL.

Proof of that power? Parking wherever he wanted, as couriers do, he never once got a ticket.


Paul Schmelzer is a writer, editor, and journalist, and the managing editor of Minnesota Independent. Occasional posts from his blog, Eyeteeth, are re-published with his permission.

originally published 1/22/09