Sisterhood of the Traveling Scarf was created and is run through the Brian Coyle Center by East African women between the ages of 14 and 23 who reside in the Cedar-Riverside neighborhood of Minneapolis.
GRAND OPENING: Friday, February 28, 4-6:30 p.m. at African Development Center, 1931 South 5th Street, Minneapolis, MN
The planning process began more than a year ago when they girls decided that they wanted to build something positive in the neighborhood for other girls. The focus of this social enterprise on personal and professional development, women and youth empowerment, and business skills from customer service to event planning and more taught the girls skills they can use in the future. While the colorful variety of scarves, dresses, blouses, jackets, and accessories in various styles and sizes are meant to provide worthwhile affordable clothing options for the students and others in the neighborhood.
The teenagers worked with Brian Coyle and Pillsbury United Communities staff as well as Mary True Laurel, Director of Community Engagement from Augsburg College, to develop their business plan. At every step of the way they were mentored by professionals in the field like Stella Richardson, co-founder of Express Yourself Second Hand Boutique, and supported by Augsburg MBAs and graphic design students.
“We’re proud, and we believe in our work more than ever,” says Boutique worker Khadra Fiqi as the opening comes closer. “And we believe that it’s going to succeed.” Nikreet Adam explains that this is one way that she and her fellow teenagers in the Cedar-Riverside area can “make our community more helpful to others.”