Minneapolis: A brand new Longfellow

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Those faded Welcome to Longfellow signs that can be seen around the Greater Longfellow neighborhood will soon become a thing of the past. The Longfellow Community Council’s Advancement Committee has plans to replace the signs with the new Longfellow branding, which was unveiled at last week’s fall membership meeting.

The new look is an effort to promote the neighborhood and increase its visibility in Minneapolis. Melanie Majors, LCC executive director, commented, “Our rebranding campaign is going to help LCC market Greater Longfellow to a broader audience and highlight the vibrancy and amenity rich features of this community.”

Re-branding the Neighborhood

Currently, the new logo adorns t-shirts, stickers, and tote bags, which are for sale at the LCC and will be available at neighborhood events. The next step of the rebranding phase will include new signs around the neighborhood and banners hung along East Lake Street, according to Patty Day, LCC Advancement Committee chair. She noted that if funds allow, the committee is also discussing the possibility of installing bike racks with the logo and a community mural. LCC director Majors commented, “The LCC Board and committees are very creative so we expect there to be many more ideas generated on how we can effectively and continually use our brand in the community.”

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Funding Longfellow’s New Look

To fund this effort, the committee has set a fundraising goal of $10,000 for 2014, which is more ambitious than previous years.

The committee is kicking off their fundraising efforts on Sunday night with a Chili Cook-off at Zeke’s Unchained Animal. Funds from this event will go towards offsetting the cost of creating and implementing Longfellow’s new look, including the corridor banner program and neighborhood signs.

Engaging the Neighborhood

While leaders expect that the rebranding efforts will help improve the neighborhood’s visibility city-wide, they also hope that it will increase resident participation in the LCC. We’d love to see more members of the Longfellow community become involved in the Longfellow Community Council,” said Day. “A great way to get involved in the rebranding and fundraising efforts is to join LCC’s Advancement Committee, which meets the first Wednesday of every month at 7pm at Fireroast Café. I’d encourage neighbors to bring their energy and ideas to these meetings, which also happen to be a lot of fun.”

Get Involved

There are several ways you can help the Longfellow rebranding campaign succeed.

  • Attend the Chili Cook-off on Sunday from 5-7 p.m.
  • Purchase Longfellow gear. It’s for sale at the LCC office, and will be available at events throughout the year.
  • Participate in the Advancement Committee. It meets at 7 p.m. on the first Wednesday of each month at Fireroast Cafe.

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