How delightful that the perennial American fast-food also-ran, Burger King, is courting a financial inversion strategy that would make it technically Canadian.
This is one I will file under the heading Things I Already Thought Were True. Because there was always a slight Canadian tinge to BK, starting with the fake royalist vibe and including its cheese-smothered, can’t-be-good-for-you ham sandwich of the ’80’s, called the Yumbo, which sounds like something a starving Manitoba lumberjack would murmur when he hears the dinner bell.
I loved the Yumbo so much, I did not see how the bottom line of other junk food chains could compete with its obvious appeal. This is just another example of how completely out of step I am with what most Americans think. Back in the middle of the last half of the last century, when fast food was still a novel idea, a kid could imagine Burger King and McDonald’s competing for total control of our culture. The notion, back then, that one or the other might consume another entity that dispenses massive quantities of coffee and donuts would have been breathtaking and possibly the End of History. To have been able to get french fries and a chocolate old-fashioned at the very same counter would have kept me from reaching adulthood.
My other favorite thing about Burger King was that by wrapping its sandwiches in paper, the company stood in stark contrast to McDonald’s reliance on wasteful styrofoam clamshell containers, otherwise known as Burger Pods. When governments started to ban this kind of packaging and forced McDonald’s to re-configure, I thought Burger King had finally triumphed.
Alas, it was just one skirmish in a forgotten battle.
Today, in realm of trendy things that are taking over our lives and that cannot be stopped or ignored, fast food has fallen far behind the Internet and being drenched by Ice Water from Buckets. But there was a time when we even thought the future would be shaped by the containers our food came in – as frighteningly depicted in this trailer for a film by my friend Jeff Strate of Timid Video:
I did believe that I would never again live in a world without burger pods, though it has been years since I’ve seen one. And I have finally accepted that the Yumbo, like the Triceratops, will never again drip globs of cheese on a thirsty earth.
What did you used to eat that you don’t eat anymore?