A week ago, I launched my first Indiegogo campaign. Basically, it is an interactive website where one can pitch a proposal and then try and steer traffic to it. Ideally, it would be traffic that deposits donations.
When I first began investigating crowdfunding campaign sites, primarily Kickstarter and Indiegogo. I was drawn to the high dollar figures that were coming in for filmmaking campaigns and the ease of which it all appeared. But the cynic in me knew that I better dig deeper. I clicked through those successful campaigns to those trending low on the site. For example the one who needed to raise $30,000 for a short zombie movie, yet had only raised $30 with six hours remaining before the campaigns close. I knew who I did not want to be.
My approach was to think of my network and who might want to be part of making my project successful. And then add on a little extra that might come in from a public campaign. My first week results have been promising, as of today I’m 25% funded with 20 donors. My total goal is $7500.
I didn’t expect the flood of private messages from public relations folks that really want to help me succeed. I just need to pay them $200 upfront. I’m ignoring them. Although, I did respond to the first message because it was disguised as a friendly reach out. Probably the must irritating is a the message from a guy asking me to pay him $5 dollars and he will donate $1 to my campaign and share it on his Facebook page. Here is a stanza from Max Ehrmann’s 1920 poem, The Desiderata, that sizes up my experience thus far with crowdfunding, “Exercise caution in your business affairs, for the world is full of trickery. But let this not blind you to what virtue there is; many persons strive for high ideals, and everywhere life is full of heroism.”
You can find my campaign here: https://www.indiegogo.com/projects/not-in-my-lifetime/x/7304869