It was back to the 60s when the Coen brothers came to Rice Street on Monday, September 29. They brought their crew to film scenes for their new move, “A Serious Man,” which takes place in the late 1960s and is scheduled for release in December 2009.
Herb Yoch is the longtime owner of the Rice Street Do It Best Hardware at the corner of Rice Street and Jessamine where a three car crash scene was staged for the movie.
Just for the day, his store, which is a fixture on Rice Street, was renamed Gurlock Hardware. Brian Yoch, Herb’s son, says that the trim on the store was given a fresh coat of paint and signs were taken down and replaced with 60s era signage. Tschida Bakery and the Corner Grocery at the same intersection also appear in the film.
Herb Yoch sums up what everyone on Rice Street had to say, “I was excited. This is great.”