BP’s new ad campaign

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As BP rolls out more ads about its efforts to clean up its oil spill in the Gulf of Mexico, parody ads abound, from Greenpeace’s contest to a new spoof that likens the company logo to a certain bodily orifice. But after viewing The Big Picture’s profoundly affecting images of oil-choked birds in the Gulf, I figured a more sober, minimal (and quite obvious) approach was in order.