MN VOICES | Kathy Tunheim tells a new jobs story in Minnesota
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CORRECTED 6/29/2012: A year and a half ago, Governor Mark Dayton asked Kathy Tunheim to serve as a senior adviser, working to generate a public discussion on jobs and job creation. Tunheim is the principal and CEO for Tunheim Associates, a public relations and media firm and is the president of IPREX, a worldwide network of public relations firms. Her job as senior adviser to the governor for job creation is a part-time, volunteer position.When asked what she and the administration hoped to accomplish, Tunheim said that they want to start a discussion that asks: “What do facts and analysis say about what will drive job growth and economic vitality in Minnesota; what kinds of jobs should Minnesota focus on creating and where is our competitive advantage; and what are the specific opportunities before us and how do we seize them?” One year later, said Tunheim, “We thought the most important thing was to listen.” Since January 2011, when Dayton took office, she and her colleagues working with the administration asked, “What are you seeing that is creating jobs? What’s working? What are the things that really get in the way?She said different parts of the state are facing different challenges and are facing different economies. “In the metropolitan urban core, there is a misalignment between the jobs that employers are trying to fill and what the skill sets are,” Tunheim said. The challenge in northwest Minnesota is quite different. Continue Reading
