Catching Up with The Crasher: Mike Tronnes Discusses Cursor at 10
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When Mike Tronnes co-founded the website Cursor.org with Rob Levine, Mike Mosedale and Brad Zellar ten years ago, few of the attention-getting strategies of the internet were at his disposal. Cursor predated Digg and Reddit, RSS was an acronym just being born, and social networking sites like MySpace and Facebook didn’t yet exist. He had to resort to desperate measures to promote his site. And, brilliantly, he did so in a highly visible way that simultaneously promoted Cursor’s mission of media critique: He’d crash live newscasts, showing up on-screen behind reporters holding signs that cleverly exposed the hype-generating ruses they employed.
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