News that fits a diverse audience


According to one directory, there are 94 new ethnic media in Minnesota and the Twin Cities: weekly newspapers, monthly magazines, cable newscasts, radio shows and regular newsletters.

The mainstream media are getting the idea. Paul Douglas and his newly created Weather Nation recently hired two bilingual meteorologists. The Star Tribune is seeking new readers and discovering untold stories in the growing ethnic communities.

Hibo Ahmed and Mahmood Karimi, with St. Thomas senior Shane Delaney as a mentor, put together a video story that includes interviews with top newsroom bosses on what the future holds for media companies struggling to maintain t heir market share.

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