A KARE-TV report probes a recent ad from the National Republican Congressional Committee in which visual effects make Democratic congressional candidate Ashwin Madia’s skin darker.
This comes after state Republican officials held press conferences last month to highlight demographic differences between Indian-American Madia and residents of the 3rd Congressional District — in contrast to their own candidate, state Rep. Erik Paulsen, who is “one of them.” Video and more after the jump.
Here’s the KARE-TV news report:
Last spring during the Democratic primary battle, a television ad attacking U.S. Sen. Barack Obama employed a similar visual device that made Obama’s skin appear darker. The technique, which puts a dark halo around the perimeter of an image, while simultaneously darkening a face within the image, was put to use most famously in Time magazine’s cover on O.J. Simpson.
Vet Voice, a project of VoteVets.org, which has endorsed former Marine Madia, traces the ad’s lineage back to the “Willie Horton” ad Pres. George Bush used against Gov. Michael Dukakis in the 1998 presidential race.