Journeys with First Nations puts Native businesses on tourism path


The Anishinaabe  Cultural Center and other Native organizations and businesses in Callaway, Minnesota have partnered with the new eco-tourism service Journeys with First Nations  (JWFN), which was created to develop green tourism destinations in Indian Country.



JWFN, part of Greenroutes, the tourism arm of Renewing the Countryside, worked with Tribal Chair Erma Visenor and other programs at the White Earth Reservation to undertake the pilot project. Deborah McLaren, who works for JWRN, says they were initially invited to White Earth by author and activist Winona LaDuke, who had already done a tourism survey at White Earth. McLaren said start up grants from the Minneapolis Foundation and Otto Bremer were used to create Journeys with First Nations.

McLaren said the numerous small businesses and organizations were identified through public outreach, presentations, and informal visits to local businesses that want to go “green.” She said Greenroute and JWFN’s goal is to help small businesses and organizations bring tourism to their communities,   with the emphasis on sustainable, environmental tourism. 

JWFN is focusing specifically on tribal communities in Minnesota. According to their website, their focus is to help promote “small, unique businesses that are rooted in their communities” and “places to have fun while helping to ensure that our natural and cultural resources will be around for many generations to come.”

Instead of staying at a chain hotel and eating at a fast food restaurant, travels can stay on a local farm, visit an organic Minnesota winery, or stay at a cabin or a resort on reservation lands.

JWFN helps visitors find one-of-a-kind places to eat, play, shop, sleep and learn.  Destinations include transit options, restaurants, hiking trails, accommodations, wildlife refuges, food distribution and processing facilities, organic farms and even an energy renewable project. JWFN is also consulting with local Native elders and other leaders to make sure that places where tourists should not go are omitted from tourism marketing materials.

Some businesses that are going the ecotourism route include Ketter’s Butcher Shop and Meat Market in Frazee, which offers meat processing and trapped meat, including turtle soup for anyone fond of it. And in Detroit Lakes, Dallas Flynn, an enrolled member at White Earth, sells his homegrown mushrooms and other local foods at the summer Farmers Market.

JWFN’s focus is on businesses that may not be a part of the mainstream tourism economy. They plan to make that information available to travelers and tourists who want to visit Indian country, but don’t know where to start. McLaren says they look for “quality tourists” – people who support coops,  and they advertise at places  like living green expos and eco living conventions.

Businesses and other entities pay on a sliding fee scale, based on the number of employees. The fees range from $40 to $200 a year. About 20 Native businesses and organizations have signed up since its inception. The Anishinaabe Culture Center and Gallery, Minwanjige Café, Muskrat Coffee Company, Native Harvest/White Earth Land Recovery Project, Sahkahtay Indigenous Preservation Society, and the White Earth Tribal and Community College are some that have signed on.

McLaren said they also plan to do “volun-tours” where small groups of people  come to a community to do volunteer work for a short period of time. Global Citizens Network is assisting in the development of the volun-tours.

The first volun-tour will take place during the official Journeys with First Nations launch at White Earth on September 6. 

For more information contact Deborah McLaren at 651-983-9880, or email: e-mail address is being protected from spam bots, you need JavaScript enabled to view it Their website is:


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