Learn how Google AdWords – an advertising service by Google for businesses and organizations wanting to display ads on Google and its advertising network – can help you connect to relevant customers, donors, patrons and/or readers. In this course, you will get hands-on experience with Google AdWords including how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive paid search campaign from start to finish. Presented by Twin Cities Media Alliance and funded by MELSA.