Dunn Bros., the Minnesota-based company that’s the ninth largest coffee chain in the country, is apparently rebranding—or, more precisely, repackaging. Change is good, but I’m not sure about this particular change.
I like the matte black bags and the contrast with the colorful labels, but the plain brown paper was distinctive, and it communicated environmental friendliness and freshness—the latter, at least, genuinely being a strength of the chain, which roasts beans right on the spot rather than across the country.
Also, I think they should have changed that dopey logo font while they were at it.
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