COMMUNITY VOICES | Ramadan: Why inclusion matters to engaged philanthropy

You’ve probably seen news stories once a year or so about Ramadan, describing the practicing Muslim world’s fasting from daytime food, drink and sexual intimacy. You may not be aware, however, that Ramadan makes up what is probably the longest ongoing global charitable giving campaign in human history. Since the inception of Islam over 1400 years ago, Muslims have systematically given charity (called Sadaqa) during this month, especially during its final ten days. With economic times squeezing the average mainstream donor’s wallet, social change organizations have an excellent opportunity to engineer a more inclusive philanthropy and also stay on pace with their donation rates by understanding cultural trends in giving.

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