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COMMUNITY VOICES | Low price tags and high quality not limited to end of season sales
Haiyen and Neeson Vang met when they were just fifteen years old, while growing up in Minneapolis off of Lake Street during the 90s. The neighborhood was run down and crime was commonplace. Haiyen and Neeson experienced the effects of that environment. “We were the children from a neighborhood that was a bit forgotten,” Neeson said. Haiyen adds, “As teenagers we both skipped school…we gave our parents a hard time and didn’t do what we should have done.”
However, rather than simply accepting the barriers they faced from growing up in a ‘forgotten neighborhood,’ they began to imagine possibilities for making a better life for themselves and for their community.
Haiyen and Neeson remember, “We used to sit and dream together. We used to take the bus or drive around looking at big houses and dream about building a business where not only were we making money so that we could pay our bills and raise a family, but we’re also giving back.”
They also recall some of the challenges of growing up with very little money, “we never shopped regular price; everything was from the clearance rack!” However, items from the clearance rack at many stores are those that are going out of fashion. They mapped out a unique concept: a store with all new, trendy items where nothing was over $10.
When they came up with the idea, Haiyen and Neeson had left high school before graduation and were working in retail. Haiyen worked at a small business selling women’s clothing and Neeson worked in loss prevention for a major retailer. They didn’t know where to start. Then they heard about an upcoming small business training class near their home, in North Minneapolis. In the spring of 2004, they applied to an early version of NDC’s Plan it! An Entrepreneur’s Guide to Success class being offered in partnership with Northside Economic Opportunities Network (NEON). From that class, they built the foundation to start and grow The Clearance Rack.
Later in the fall of 2004, Haiyen and Neeson Vang received a loan from NDC and opened their first store in the neighborhood they knew best, the Phillips Neighborhood, off of Lake Street. Since then they have opened four additional stores throughout the Twin Cities metro area. Today, they provide jobs for more than 20 employees and are able to offer full-time employees benefits like paid time off and training.
Neeson says, “It’s a blessing for kids who grew up every day having nothing. We beat the odds!”
They continue to dream and are now discussing the possibility of expanding The Clearance Rack beyond Minnesota into other states. Haiyen and Neeson discuss the possibility of expanding to a warmer state with laughs, stating it would be good, “just so there’ll be a good reason to visit during the cold months here.”
“We came to NDC with bad credit, no education…and they believed in our idea and they believed in us—most importantly they believed in us,” Haiyen concludes.
©2013 Krystal Cooper