Drive more traffic to your website

How does Google decide what to display on page one when someone performs a keyword search relevant to your business? How can you find out what specific keywords people are searching for in the first place? This class will give an introduction to how search works and how you can use this insight to gain visibility for your website.

Instructor Steffen Ryan is a digital strategist with Weber Shandwick, with more than six years of experience helping clients develop and execute integrated public relations and B2B/consumer marketing programs. He is adept at helping companies find their voice online by developing an effective content strategy.

Tuition for this class is $10; scholarships are available upon request. Space is limited! Register at the DataBank.