Primebar: Another chain comes to Updale!

I'm still feeling a little grumpy after my opening day visit to PrimeBar, the new chain restaurant that replaced Il Gatto in Calhoun Square. The grumpyness isn't really about the food — which was actually pretty good — as it is about the chain-ification of Hennepin-Lake. Crate and Barrel (CB2). Victoria's Secret. Urban Outfitters. Columbia Sportwear. Jimmy John's. Timberland. North Face.  L.A. Fitness. The Apple Store. H&M arriving soon. 

Sheesh. If I had wanted to live in chainland, I would have moved to Maple Grove. Instead, Maple Grove is moving in on me. (No offense to my friends in Maple Grove, but when you drive into the city, do you really want more of the same?)

Remember when Hennepin Lake had a real, local one-of-a-kind personality? Remember Orr Books and the Rainbow Cafe and Shakti Shoes and Condom Kingdom and Global Village and the chow mein at the Port Arthur Cafe? Remember Morris and Christie's and Von's Superette? Thank goodness we still have Magers & Quinn and Golden Leaf and Penzey's Spices and those Thai restaurants (even if they aren't all that great).

Okay, maybe I started off with a bad attitude, but the Primebar concept doesn't help any. The press release calls it an "upscale gastropub," while the website bills the concept as an "urban lodge" or "contemporary ale house" - whatever that means. The first thing that hits you when you enter the restaurant is a giant plasma TV hung over the bar, and there's about eight more scattered all around the place, all tuned to sports. Big fashion photos on the walls, mostly of a pair of female eyes. All the charm and personality of an airport sports bar.

The menu isn't so much gastro or creative as it is trendy. Chicken wings, calamari, Deviled eggs, duck confit, flatbreads, the usual sandwiches and burgers. Pork belly is hot these days, and they've got it five different ways.

Okay, like I said, the dishes we tried weren't bad - the fish tacos in a tempura batter ($11) tasted very fresh, and the roasted chicken sandwich in a ciabatta with bacon and brie ($11) was hearty and filling. The animal fries - cheese curds and pork belly, fried egg and brown gravy over fries ($9) - were basically another variation on the theme of poutine, which has been around on the local scene for several years now. Not much pork belly in the dish, which is probably not a bad thing. Service was friendly and attentive. The side salad was pretty good.

The big mystery to me is how these guys are going to make money when a smart local operator like Parasole couldn't succeed with Figlio and Il Gatto. Maybe the answer is that Primebar is more of a bar, and a better fit now that Updale is more of a destination for singles who come in from the burbs to drink and party.

Primebar does offer a big selection of draft beers, including about 30 local brews, from Fulton, Brau Bros., Summit, Liftbridge and Finnegan's. That's great. I discovered a new favorite, Brau Bros. Hopsession, a light-bodied pale ale in the tradition of British session beers, low enough in alcohol (4.2%) that you can spend the evening in the pub and still walk home.

What's not so great is Primebar's tag line, "Think Local, Drink Local."  It's a tag line that is already in use in other cities by genuinely local independent businesses, including local breweries and coffee companies. If any of them actually own the line, I hope they sue. At any rate, it doesn't seem right for a chain restaurant to appropriate it, even if they have a good selection of local beers.

But it's actually good advice. If you want to think local and drink local, there are lots of independently locally owned  gastropubs and restaurants that have excellent beer lists and one-of-a-kind menus - Muddy Waters, Republic, Pat's Tap, the Amsterdam, Tracy's Saloon, Lowry Uptown, Tilia, Harriet Brasserie, George and the Dragon, Eat Street Social, Northeast Social, Icehouse, Muddy Pig, Happy Gnome, etc., etc. etc.

• I work at one of the few non-chain retail stores in that area - ROAM. Check it out and support this locally owned design store! - by Beth Loraine Bowman on Wed, 07/18/2012 - 10:11am
• Thank you , Jeremy! Well, Lake and Hennepin area is lost for me except for Lucia's and Magers & Quinn. What are the choices when it comes to organic, local, sustainable and tasty food? I have guests coming form Europe and wonder where to take them. Always in a search of a local restaurant to be proud of, A - by Anna Chernakova Bonavita on Wed, 07/18/2012 - 10:27am
• Where are the good old Days. - by Paul Laubignat on Wed, 07/18/2012 - 1:42pm
  • l'impression d'un bon travail,ce sont les memoires que tu as cree pour ne pas y retourner .Bonjour de Claude - by Claude Thomas on Wed, 03/27/2013 - 10:34am
• I like Penzey's, but that should really be on your list of chain stores, too. They are in 29 states and counting. - by Steve Backoff on Wed, 07/18/2012 - 3:04pm
  • Where are the good old Days. - by Paul Laubignat on Wed, 07/18/2012 - 1:42pm
  • I like Penzey's, but that should really be on your list of chain stores, too. They are in 29 states and counting. - by Steve Backoff on Wed, 07/18/2012 - 3:04pm
  • I love them too. In Missouri - by Jennifer LaVelle on Wed, 07/18/2012 - 3:06pm
  • Jeremy Iggers nails it completely in this article about Uptown becoming "Updale". More local businesses with real personalities & less suburbanite chains, please... - by Nancy Orjala on Wed, 07/18/2012 - 3:16pm
• So, so true. I drove through Uptown today and had the very same thoughts. If you want to go way back in Uptown lore, remember Uptown Lanes, Gardens of Eden, South of the Border, Sim's, Jorge's Furs? - by Laura Weber on Wed, 07/18/2012 - 6:01pm
  • So, so true. I drove through Uptown today and had the very same thoughts. If you want to go way back in Uptown lore, remember Uptown Lanes, Gardens of Eden, South of the Border, Sim's, Jorge's Furs? - by Laura Weber on Wed, 07/18/2012 - 6:01pm
  • I was just thinking of Thomas Design, Saks Smartwear, A-1 Hobby and The Attic too - by Mary Glaman Blesi on Wed, 07/18/2012 - 6:47pm
  • What was that crusty discount store on the corner of Lake and Hennepin called--Save Mart? - by Milissa Link on Wed, 07/18/2012 - 7:19pm
  • Oh, Laura, I see our next conversation here! Happy hour soon? - by Genie Smith on Wed, 07/18/2012 - 7:50pm
  • @[100003190233297:2048:Gail Grabow] Yes, Patti's book was amazing and did evoke the DIY pre-chain days. The magic of her writing brought you right back to the feeling of that time. - by Laura Weber on Thu, 07/19/2012 - 4:08pm
• Remembering Fanny Farmer, the old Rainbow... and more recently, City Lights, Uptown Traders, and even Borders when it was still a real bookstore... - by Genie Smith on Thu, 07/19/2012 - 8:00am
  • Genie - Did you see today's STRIB? Figlio is coming back, but to the West End. I don't know about that location though. No restaurant that's been located in that spot has seemed to stay. Wonder if even Figlio can overcome the real estate shortcomings....And that still doesn't address the point about the chainification of Uptown.... - by Erica Moe Giorgi on Thu, 07/19/2012 - 11:00am
  • @[1554964989:2048:Milissa Link] I think that was it--Save Mart. It was a drug store before that, I think.Going way back, my dad had a cousin who owned a book and stationery store called Calhoun Books that was one or two storefronts down from the drug store on Hennepin. It moved briefly to Lyndale next to what is now Larue's. @[100000205947372:2048:Eugenia Smith] before Borders it was Odegaards, remember? And yes, HH soon. - by Laura Weber on Thu, 07/19/2012 - 4:07pm
• Jeremy...just said the same to Mimi today as we walked to a little neighborhood cafe -- Mayday Cafe -- on 35th & Bloomington. The new uptown...where local entrepreneurs can afford the rent. - by Dave James on Thu, 07/19/2012 - 8:20pm